On Oct. 28, Facebook CEO Mark Zuckerberg announced that the company known as Facebook would be changing its name to Meta Platforms Inc., or Meta for short.
Why has Facebook changed its name to Meta and what is the metaverse?
Facebook has rebranded itself as Meta in an attempt to own the metaverse, a concept for a 3D version of the internet that a number of companies are working on.
After plenty of speculation, Facebook, the company that owns platforms including Facebook, Instagram and WhatsApp, rebranded as Meta on 28 October. CEO Mark Zuckerberg told attendees at the company’s annual Connect conference:
“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.”
- Mark Zuckerberg